Original Logo
New Logo
Dirt Candy is the only vegetarian based restaurant in NYC. It is known for its vegetable dishes that are so elevated, they are equivalent to candy. The purpose of this refresh is to strip back the current hot pink branding of the restaurant and bring it back to its “dirt candy” roots. Through earth tones and organic type, I wanted to create a more true and elevated look for the restaurant. Although Dirt Candy is a higher-end restaurant, it has a witty and quirky side which I showed through the shape of it’s logo, patterns and messaging. I created a new logo, along with signage, packaging, food trucks designs, merchandise, coasters, menus (print and digital) and business cards.
Moodboard
Signage
Packaging
Food Trucks
Merchandise
Menus
Dinner Menu
Wine/Beer/Non-Alcoholic Menu (Front)
Wine/Beer/Non-Alcoholic Menu (Back)
Business Cards
Custom Coasters
Webpage
Mobile View
